​​Career Paths

PFR Advisory has developed a comprehensive IT career path framework over the past ten years that enables employees to take charge of their careers.  The IT career path framework provides job responsibilities, prerequisites, expectations, career development opportunities, and promotion criteria for all IT job families.  It provides a holistic view of career options that enable individuals to manage their careers.


Communication is critical to a CIO’s success.  You must have a multi-dimensional plan that incorporates communication to the Board of Directors, the CEO, C-Suite peers, your direct reports and your entire staff.  Each communication path is unique and requires a different approach.  PFR Advisory has implemented creative communication vehicles across the spectrum of interested parties in global environments.

Mergers and Acquisitions

Whether you are responsible for technology diligence, integration planning or driving a strategic acquisition, we’ve been there and can provide advice that is based on real experiences.  We know the key questions to ask and have developed playbooks for all aspects of the M&A process.  M&A activity is strategic but fraught with risk.  The stakes are high and you can rely on PFR Advisory to help you maximize your investments.

Organizational Design

We live in a complex, global business environment and CIOs must deal with organizations that are decentralized by mergers, acquisitions, outsourcing, and offshoring.  PFR Advisory has experience in all aspects of organizational design.  We can help a new CIO assess his or her organizational structure and develop an optimal design that empowers employees while developing business partners to maximize organizational effectiveness.

Strategic Planning

Are your IT initiatives aligned to your overall business strategy?  Do you have an opportunity to drive business strategy with technology?  PFR Advisory has a framework for strategic planning that links IT strategies to overall business goals, drives these strategies into specific initiatives with measureable goals.  We have also developed a one page strategic plan that simplifies communication to senior executives.  The entire IT organization also rallies around the one page strategy

Team Building

New CIOs enter the storming phase of team development.  Success depends on assessing the existing team and building a close-knit unit that is aligned to deliver on the purpose, values and vision of the company.  PFR Advisory, based in New York City, has world class improvisation talent who can work with your team to build a “yes” culture that enables new ideas and creativity. 

Vision to Execution

All organizations should have a purpose for being, values that guide decisions and an actionable vision for the future.  Working closely with facilitation partners, we help you map out your north star.  We bring more than 15 years of experience in envisioning the future, developing actionable plans that engage and empower employees to understand how their contributions fit in to achieving organizational success.

Perry Rotella

Thought Leader




Organizational Development