Perry Rotella

Thought Leader



​Board Communication

As information technology has evolved into a core driver of corporate strategy, it has also landed on the Board of Directors’ agenda, especially with regard to risk management.  Your company spends a significant portion of its corporate budget on IT and the Board wants to understand.  Most boards meet every two to three months and board members typically don’t come with a deep technology background.  So you need a communications approach that enables directors to understand technology strategy, progress and trends from meeting to meeting.  PFR Advisory has a framework to keep the Board informed.

Capital Allocation

Large companies with diverse business units face complex capital allocation decisions.  How does a global corporation decide on where to deploy capital?  PFR Advisory has developed and refined a framework over more than ten years to make and monitor capital deployment decisions across business units. 

Career Paths

PFR Advisory has developed a comprehensive IT career path framework over the past ten years that enables employees to take charge of their careers.  The IT career path framework provides job responsibilities, prerequisites, expectations, career development opportunities, and promotion criteria for all IT job families.  It provides a holistic view of career options that enable individuals to manage their careers.

Cloud Strategy

Cloud technologies have changed the game.  Information security remains a paramount concern for CIOs and Cloud providers are rapidly evolving their offerings to meet the needs of large companies.  PFR Advisory has developed sound cloud strategies for large corporations that can be extended to your organization.


Communication is critical to a CIO’s success.  You must have a multi-dimensional plan that incorporates communication to the Board of Directors, the CEO, C-Suite peers, your direct reports and your entire staff.  Each communication path is unique and requires a different approach.  PFR Advisory has implemented creative communication vehicles across the spectrum of interested parties in global environments.

Data Analytics

Are you leveraging your data to create new business opportunities?  Data is the new oil and IT can lead the way towards monetizing data in your organization.  We have experience in creating data analytic environments that bring your diverse data sets together and enable data scientists to explore correlations to define new insights and opportunities.

Data Strategy

Your data represents the crown jewels of your enterprise.  Data is the foundation in which your company can monetize technology to extend your business.  PFR Advisory has deep knowledge and expertise in managing data assets in information-based companies.  We can help you create a sound strategy to leverage your data to create new value.

Emerging Technology

Technology is changing faster than ever.  IT organizations need a framework to evaluate and select relevant emerging technologies that can drive business growth.  PFR Advisory has more than 15 years of experience in incorporating emerging technologies across the largest global corporations.  We can help you create a collaborative environment across diverse business units to assess and select emerging technologies.

Mergers and Acquisitions

Whether you are responsible for technology diligence, integration planning or driving a strategic acquisition, we’ve been there and can provide advice that is based on real experiences.  We know the key questions to ask and have developed playbooks for all aspects of the M&A process.  M&A activity is strategic but fraught with risk.  The stakes are high and you can rely on PFR Advisory to help you maximize your investments.

Risk Management

PFR Advisory has successfully led large organizations through disasters including 9/11, super storm Sandy, offshore earthquakes, and California wild fires.  We have managed operational risk, project risk and led disaster recovery efforts.  We help IT organizations build sound business continuity plans that reach beyond organizational boundaries to incorporate supply chain risk using quantitative assessments that include natural disasters, geo-political risk, terrorism and extreme weather.

Strategic Planning

Are your IT initiatives aligned to your overall business strategy?  Do you have an opportunity to drive business strategy with technology?  PFR Advisory has a framework for strategic planning that links IT strategies to overall business goals, drives these strategies into specific initiatives with measureable goals.  We have also developed a one page strategic plan that simplifies communication to senior executives.  The entire IT organization also rallies around the one page strategy

Vision to Execution

All organizations should have a purpose for being, values that guide decisions and an actionable vision for the future.  Working closely with facilitation partners, we help you map out your north star.  We bring more than 15 years of experience in envisioning the future, developing actionable plans that engage and empower employees to understand how their contributions fit in to achieving organizational success.

Executive Leadership